Founder’s Story

Vincent Lee has spent close to three decades in the professional hair and beauty industry.

His journey began as a hairstylist, working directly with customers and experiencing first-hand how the industry was evolving — from changing customer expectations and product innovation to the challenges faced by salon professionals and business owners.

In 2007, he founded OLY Group in Singapore with the ambition to build a different kind of salon business.

What started as one salon gradually developed into multiple concepts and brands across professional hair care, scalp management, hair colour, grooming and beauty products.

Over the years, Vincent’s role has evolved from hairstylist and salon operator to entrepreneur, brand builder and Group CEO.

Today, his focus extends beyond operating individual salons.

His vision is to build a scalable beauty business ecosystem combining Brands, People, Products, Technology, Systems and Strategic Partnerships — enabling OLY Group and its partners to expand sustainably across Asia.

“We are no longer building one salon at a time. We are building a system that allows good businesses, good people and good brands to grow together.”

— Vincent Lee, Founder & Group CEO